How was Bellissima's born?

Hello, I'm Ayriliz Martínez, the proud CEO and Owner of Bellissima by Ari LLC. After the joyful arrival of my baby girl, my husband and I decided it was best for me to stay at home and raise her. Although I embraced motherhood, my entrepreneurial spirit drove me to pursue a long-held dream of becoming my own boss and starting my own business.

With a Bachelor’s Degree in Accounting and a proud background as a U.S. Army Veteran with a specialization in Logistics, I bring a disciplined, strategic approach to my work. Born and raised in Puerto Rico, my Hispanic heritage deeply influences the values and vision behind Bellissima by Ari LLC.

Our store began with a vision to offer stylish and diverse women’s clothing in a community with limited options. While we are currently operating exclusively online, we have plans to expand and establish a physical location in Hinesville, GA in the future.

At Bellissima by Ari LLC, we are committed to:

  • Diversity, Equity, and Inclusion: Reflecting the diverse communities we serve through our offerings and business practices.
  • Social Consciousness and Kindness: Advocating for social issues and supporting fellow women entrepreneurs.
  • Customer Loyalty: Building meaningful relationships through loyalty programs and exceptional service.

Our mission is to provide styles that celebrate every woman, helping her feel as beautiful and unique as she truly is. Thank you for being part of our journey.

Warmest regards,
Ayriliz Martínez (Rodríguez)

Our evolution

  • An Idea Was Born

    The idea for Chic and Fab by AP was born after I transitioned from a career in accounting for a major hotel chain and serving in the U.S. Army, to becoming a full-time mom. As I adjusted to life at home with my little one, I wanted to create something meaningful that allowed me to blend my passions for style, organization, and family.

    Though life threw a few curveballs, I’ve remained committed to my vision of offering stylish, functional pieces that help busy women feel confident and fabulous.

  • The Brand Was Born

    After Chic and Fab by AP didn’t succeed due to circumstances beyond my control, I refused to give up on my dream. Starting from scratch, I wanted a name that reflected the beauty and strength of women. Inspired by my dream of visiting Italy, Bellissima by Ari was born.

    I quickly created a logo on a free website, and when I showed it to a friend, she said, “It looks more like a kids' store logo.” I laughed and told her, “It’s just temporary—I just need a foundation to get started.” And that’s how Bellissima by Ari came to life.

  • We’ve Improved for You and We’ll Keep Improving

    With the same passion and dedication, I’m continuously working to improve and strive to bring you the best apparel and the best prices. My goal is to offer pieces that not only make you feel confident and fabulous, but also reflect the beauty and strength of every woman.

    Because Bellissima by Ari isn’t just a brand—it’s a community of empowered women, and we’re committed to growing and improving for you every step of the way.